<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>
 <channel>
  <title>Retail Marketing</title>
  <link>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?</link>
  <generator>http://www.eblah.com</generator>
  <description></description>
  <language>en</language>
  <item>
   <title>Store relocation</title>
   <link>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1271963718/</link>
   <comments>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1271963718/#num1</comments>
   <description><![CDATA[Hello, I hoping someone can give me some advice. I have been in retail for the past 3 years as a business owner, all my life working in retail. I have moved my store due to other shops closing in my area and have located myself like a concession within another large store. my problem is I have been 2 months trading and everything seems to be going down hill. my new landlord is imposing new rules each day, we can't put signs up outside to let people know where we are, the foot fall is awful and his place is like a dump, customers walking in, shaking their head and walking out. im at my wits end as i don't know what to do anymore. the sales have fallen over 50% on jan feb this year, and they were already down on the last two years. My business was well established in the last place, is it that i need to re-establish myself again? I feel like I have lost my own identy and am suffocating because of someone else not doing what should be done. Any advice please would be so greatfully appreciated.]]></description>
   <pubDate>Thu, 22 Apr 2010 12:15:18</pubDate>
   <dc:creator>TD</dc:creator>
  </item>
  <item>
   <title>Saturday Night Live and Retail</title>
   <link>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1256100322/</link>
   <comments>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1256100322/#num1</comments>
   <description><![CDATA[This past week, Saturday Night Live’s Weekend Update had this joke. Seth Meyers said, “The Dow Jones Industrial Average broke 10,000 this week. ‘Hooray!’ shouted 15 million unemployed Americans!”<br /><br />Funny in an ironic way, right?<br /><br />I am often struck by the tremendous variations in things I read, or opinions I hear, about the current state of the economy. There are those that say we’ve hit the bottom and are bouncing back. Then there are those that say we’re headed for more horribly bad times.<br /><br />I have also had this experience: I’ve seen articles in Women’s Wear Daily that indicate the economy will cause more retail stores to crash and burn, and the very next day it will report that there are high hopes for <br />Spring.<br /><br />Makes you wonder what the truth is, doesn’t it? I have therefore come to the following opinion: None of these pundits can offer an opinion that matters to the independent retailer. Retailers will thrive or fail, not based upon what is written in the newspapers, or what anyone’s opinion is. The level that the Dow Jones hits is also not so much a factor.<br /><br />The real factors are:<br />1. Does the retail business have a solid inventory plan, including outstanding forecasting that results in <br />inventory levels that provide balance and flow.<br />2. A ‘better than expected’ marketing plan that uses all the current technology to effectively reach <br />existing and potential customers.<br />3. A great staff that engages the customers, makes the store look fresh and new, and understands the value of units per transaction and clientelle-ing to make the best relationships possible.<br /><br />If all those are in place, the rest of the world can say whatever they want. These retail basics will help <br />people survive.<br /><br />We are recommending this to all our clients, ensuring that they survive. It really applies to any business.<br /><br />Best,<br /><br />Dan Jablons<br />Retail Smart Guys<br /><a href="http://www.retailsmartguys.com">http://www.retailsmartguys.com</a><br />dan@retailsmartguys.com<br />Cell: 818-720-2585<br />]]></description>
   <pubDate>Tue, 20 Oct 2009 21:45:22</pubDate>
   <dc:creator>Administrator</dc:creator>
  </item>
  <item>
   <title>compensation</title>
   <link>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1253818461/</link>
   <comments>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1253818461/#num1</comments>
   <description><![CDATA[Times have changed and sales are not what they used to be... We have always compensated with a commission only program, which was very beneficial to the sales staff and company as well. What is the norm these days as far as base vs commission for a higher end store/]]></description>
   <pubDate>Thu, 24 Sep 2009 11:54:21</pubDate>
   <dc:creator>leanne</dc:creator>
  </item>
  <item>
   <title>Vendors selling direct online</title>
   <link>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1253807711/</link>
   <comments>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1253807711/#num1</comments>
   <description><![CDATA[Our shop sells surf, skate, snow, and apparel products. Lately we've found a huge trend amongst our vendors to sell their products themselves directly over their own websites. (from their perspective, I'm sure it's a great deal... they're getting our margin plus theirs). Now we're even starting to see them open their own physical store fronts close to our locations. Given how amazingly brand driven our retail niche is, this has had a tremendous negative affect on our business. Vendors that once drove traffic to us through affiliate links are not taking the vast majority of all traffic for their product sales. <br /><br />What steps would you recommend to combat this? From a marketing standpoint, where should we go from here? SEO would be an uphill battle... we'll never beat the actual vendor in ranking. ]]></description>
   <pubDate>Thu, 24 Sep 2009 08:55:11</pubDate>
   <dc:creator>doc</dc:creator>
  </item>
  <item>
   <title>Socail Media Marketing</title>
   <link>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1253800256/</link>
   <comments>http://www.retailhelpdesk.com/cgi-bin/forum/Blah.pl?m-1253800256/#num1</comments>
   <description><![CDATA[What effect will the emergence of social media marketing have on retail now and in the future?]]></description>
   <pubDate>Thu, 24 Sep 2009 06:50:56</pubDate>
   <dc:creator>Thor</dc:creator>
  </item>
 </channel>
</rss>